Personally, I don't agree with the concept of using 360 degree cameras in a standard conference room setup. Putting the camera in the middle of the table, but having displays against a wall (like in a normal room) will end up capturing the side of your head for everyone but those at the opposite end of the table as the displays. See the below schematic:
So what about "intelligent" framing cameras? Yes, they make sense and camera technology has improved to the point where it's no longer a pan/tilt/zoom camera with several seconds of delay, but it's quick digital framing.
No appearance of eye contact though
Where Owl does this framing a little differently than others, it appears to be a smooth and quick transition, leaving the full room view at the top. The guy in the back is really brought forward and you can actually see his face. That's great, but...
Notice the above picture. The method of framing (at least from the product video on Owl's website), it frames a person from left to right without regard for your actual location in the room. These two people are looking in each other's direction, but you couldn't tell that from the framed views of them. Their location in the pop up frames should be reversed.
This can get distracting if you're watching two people in the same room have a debate.
If the framing can be changed where people "pop up" relative to where they actually are in the room, this is a nice leap forward in camera technology. It may be able to do just that. Without a full test though, I don't know.