often, our industry releases products with seemingly little regard for the user
experience. We get caught up trying to make something look cool and forget that we
aren’t the end users. We need to understand that the user experience is
The PTZ camera
cameras as a conference room solution are horrible for the most part. First, they are all HUGE.
There is no doubt that there is a camera in the room. Second, if the camera
moves to point at you when you’re talking it’s an automatic spotlight. You
can’t help but to get distracted. Third, it’s near impossible to get any sort
of acceptable eye contact, especially when zooming around ruining all
continuity in your meeting.
cameras placed on top of a display in a huddle room solution are absolutely
inappropriate. The camera is much too high to capture anything but the top of
Products with Integrated
are cheap and their technology isn’t driven by commercial use anymore, it’s
driven by the consumer market. Reselling televisions doesn’t make sense anymore
because the margins are too low and displays have become a throwaway product.
Plus, if you create a fancy housing around any one particular model, you get
stuck when that model is no longer available. Let the customer decide what
display is most appropriate for them and work around that. Anyone remember when televisions has integrated VHS players? One part breaks, the whole thing breaks.
Equipment Located in Weird
all seen them, displays too high, too low, on side walls, even behind you;
Cameras stuck randomly in the room with zero regard for eye contact; microphones
placed so they pick up paper shuffling better than your voice and the list goes
on. Video conferencing should be about having a meeting, that’s it. I know I say that often, but apparently it needs repeated constantly. The goal
should be that people forget they are on video and just have a meeting. You
can’t do that when you’re looking at the side of someone’s face when they are speaking
directly to you.
Webcam Use for More Than One
us out there are trying to sell a dressed up webcam as a conference room
solution. Webcam quality starts to go downhill quick if you’re trying to
capture more than one person. Selling it as a viable group solution doesn’t
help any of us. We all know the experience is horrible and if this gets sold to
the customer as a great solution, we all know the result – no usage and another
company out there acknowledges that they wasted money on video conferencing.
focus on the user’s experience and how we can make it better. Better experience
= higher utilization.